Unified Journey Visibility (Account to Person)
End-to-End Journey Intelligence unifies engagement and pipeline signals into a single, multi-level journey view—so GTM teams can see what’s happening inside strategic accounts from the account view all the way down to the individual person.
!The Problem
Engagement data is fragmented across marketing automation, sales engagement, CRM, and intent sources. Teams struggle to answer:
- Who’s engaging?
- Where are we stuck?
- Which plays are working?
- Who should we engage next—and why?
What It Does
Builds a consolidated journey model using a curated set of GTM data sources and produces analysis at four levels:
- 1Level 1:Overall account journey view
- 2Level 2:Focused view on a specific account (drill into buying centers/segments)
- 3Level 3:Activity deep-dive (by activity category and buyer persona)
- 4Level 4:Person-level analysis (individual engagement)
Key Capabilities & Architecture
Unified View
Consolidates activity and engagement signals into one consistent journey view
Progressive Drill-Down
Account → Buying Center → Activity → Person
Shared Baseline
Creates a single source of truth for planning and orchestration decisions
Typical Inputs & Architecture
CRM, Marketing Automation, Sales Engagement, Email, Intent Data (e.g., Salesforce, Eloqua, Salesloft, Outlook, 6sense)
Data Warehouse + Cloud Pipeline (e.g., Snowflake + Object Storage + Compute)
Outputs
- Multi-level journey analytics views
- Structured outputs suitable for visualization tools
- Downstream activation triggers
Primary Users
- ABM Leaders
- RevOps
- Marketing Ops
- Sales Ops
- Strategic Account Teams
Success Metrics
- Faster identification of engaged buying centers and personas
- Improved prioritization and focus within strategic accounts
- Reduced time spent manually reconciling channel data