Automate ABM Execution Without Losing Precision.
Turn buying-center intelligence into segments, prompts, and activation-ready outputs—through bounded workflows with governance and QA.
The Scaling Bottleneck
AI agents and automation are reshaping content work, but the next phase will reveal who can scale value. As budgets tighten and scrutiny rises, B2B leaders must make smarter tech and workflow decisions. Enterprise B2B Tech leaders need to build scalable, defensible content capabilities under pressure. Content creation and optimization deliver real ROI through advanced GenAI engines. Vendor, disruption, and tech-debt risk must be considered when building your content capabilities. AI won’t snap cleanly into your existing process; workflows, people, and governance all require a redesign to integrate the new analytics.
Manual Workflow
The "Manual Trap": Manual targeting + manual content + manual orchestration freezes scale.
Disconnected Insights
Insights exist in dashboards but don’t translate into daily workflows or sales motions.
Generic Content
Generic AI tools generate volume, not relevance. They lack the context of your specific buyers.
The Kinetik Execution Engine
Inputs
- 1Buying Center Architecture
Your specific buying centers, not generic "accounts".
- 2Buying Group Roles
Who influences the deal and what they care about.
- 3Real-time Signals
Engagement and intent data to trigger timing.
Outputs
- APrioritized Plays
Which accounts and buying centers to target now.
- BRole-Based Messaging
Hyper-personalized content for each stakeholder.
- CAutomation-Ready Briefs
Structured prompts for your marketing automation or SDR tools.
Workflow Example
From insight to action in four steps.
1. Select Targets
Filter accounts by Buying Center Score > 80 and Signal Type = 'High Intent'.
2. Generate Segments
Automatically group contacts into Buying Roles (Champion, Economic Buyer).
3. Create Templates
Generate role-specific email and ad copy based on the active Use Case.
4. Push to Systems
Sync segments and content to HubSpot/Salesforce for immediate launch.
Why Generic AI Copilots Don't Scale
They generate content, not precision. Without deep context, they just create more noise.
The Kinetik Difference
- Client-specific data models
- Structured truth & governance
- Buying-center resolution
Measurable Outcomes
Faster Build Cycles
Launch campaigns in days, not weeks, by automating the heavy lifting.
Consistent Orchestration
Ensure every team member tells the same story across every channel.
Higher Relevance
Speak directly to stakeholder pains with role-based precision.
Frequently Asked Questions
Deploy an ABM Automation MVP
Go from theme + account list to activated segments and content in one workflow.