ABM Execution Blueprints & Automation Engine
ABM Execution Blueprints bridge the gap between insights and execution by defining an automation-first workflow that creates segments, generates personalized content, and activates campaigns across the ABM toolchain—without requiring linear headcount growth.
!The Problem
Teams can’t scale account-based execution from a handful of accounts to dozens (or hundreds) if segmentation and content creation remain manual. The execution system needs an “industrial strength” automation layer.
What It Does (MVP Scope)
Uses a workflow automation engine to orchestrate a multi-tool ABM pipeline.
- Creates Targeted Segments:Combines prioritized prospect sets + generated content assets
- Automated Activation:Automatically creates a segment in Salesforce Data Cloud via API as a concrete “it works or it doesn’t work” milestone
Key Capabilities
Multi-System Orchestration
Orchestrates Sales Navigator, Clay, Mutiny, 6sense, Salesforce Data Cloud
AI-Driven Transformation
Calls OpenAI platform multiple times to generate/transform outputs
Content Generation
MVP toolchain: Jasper + Canva for copy and image generation
Channel-Ready Outputs
Email copy, LinkedIn posts, BDR enablement, Microsite content
Outputs
- Automated segment creation in Data Cloud
- Packaged campaign assets (copy + creative inputs) ready for activation
- A repeatable blueprint to scale from pilot accounts to 30 accounts and beyond
Primary Users
- ABM Team
- Marketing Ops
- RevOps
- Sales Development Leadership
Success Metrics
- Time-to-launch for a new account/theme campaign
- Cost per campaign / per account supported
- Lift in engagement and pipeline within targeted segments
- Consistency and repeatability of campaign launches