From Signals to Sales: Prioritize the Buying Centers That Will Convert.
Unify internal + external signals into buying-center-level scoring—so teams act where there’s real interest, real intent, and real fit.
The Signal Problem
Dashboard Fatigue
Too many dashboards, not enough decisions. Teams are drowning in data but starving for insight.
False Positives
Account-level intent hides which buying center is active, leading to wasted outreach.
Wasted Cycles
Sellers waste precious cycles chasing noise instead of focusing on high-probability targets.
3-Dimensional Scoring
We normalize signals, assign them to buying centers, and interpret them in context.
Interest
Near-term engagement signals (site visits, content downloads, event usage).
Intent
Sustained buying activity and surge behavior across third-party networks.
Fit
"Do we win here?" Technographic match and historical win rate alignment.
Combining these three dimensions prevents false urgency by ensuring you only act when Interest, Intent, and Fit align.
Why Generic Scoring Breaks at Scale
Most models aren't tuned to you, aren't mapped to buying centers, and aren't explainable.
The Kinetik Difference
- Client-specific models
- Explainable evidence
- Governance + QA
Action Outcomes
ABM Teams
Choose exactly which buying centers to activate next based on verified signal intensity.
SDR/BDRs
Target specific stakeholders where high signals intersect with the right roles.
Sales Leaders
Coordinate complex multi-threaded plays across a buying group without stepping on toes.
Integrations
Kinetik connects with common CRM, MAP, Intent, and Data Warehouse systems to ingest signals and activate insights where you work.
Frequently Asked Questions
Launch a Signals Pilot
Score 10 strategic accounts at the buying-center level and route actions for 30 days.