Know your enterprise. Completely.
Enterprise Profiles deliver structured, AI-ready intelligence about your target accounts — organized into eight modular data layers that power every Kinetik model downstream.
Book a DemoThe Intelligence Foundation for Enterprise Go-to-Market
Enterprise Profiles are a suite of eight modular intelligence models (12.1–12.8) that build a complete, structured picture of a target enterprise. Each module covers a distinct dimension of account intelligence — from innovation themes and org structure to IT spend and ideal customer fit.
Rather than a single monolithic profile, each module is independently callable and designed to feed specific downstream models across Kinetik's Buying Center Intelligence suite. Teams get exactly the data they need, when they need it, without regenerating the entire account picture from scratch.
All profiles are market-specific — built relative to the target markets that anchor your engagement — and are designed to scale across accounts, configurations, and customers.
Eight Modules. One Complete Account Picture.
Each module delivers a focused layer of enterprise intelligence — structured, scalable, and ready to feed downstream models.
Innovation Themes & Use Cases
Map the innovation landscape
Defines the full innovation opportunity landscape for a target enterprise across its relevant markets. Organized into a three-tier taxonomy — Innovation Themes, Subcategories, and individual Use Cases — this module produces the foundational "Chessboard" structure that all other models reference.
Key Outputs
- 5–6 top-level Innovation Themes (e.g., AI, Cloud Orchestration, Security & Privacy, DevOps)
- 12–18 Subcategories with clear scope boundaries
- Granular use cases traceable up through the full hierarchy (311 use cases documented for the BMC reference engagement)
Detailed Job Descriptions
Classify every role in the buying group
Produces a structured, market-specific library of job titles and descriptions that enables LLMs to accurately classify prospects into buying centers, role types, and engagement spheres. Acts as the default classification foundation — the model uses it as a starting point and refines based on additional signals.
Key Outputs
- ~300+ standardized job title entries (305 for the Citigroup reference engagement)
- Sufficient detail per role for LLM-based buying center classification
- Synthesized and deduplicated across CRM, enrichment, and client-provided sources
Organization
Understand who leads what, and where
Profiles the people and structure of the enterprise's leadership layer and key organizational functions. Designed to enable executive-level personalization and org-aware targeting across every GTM motion.
Key Outputs
- Executive snapshot profiles (C-suite, Finance, Procurement, Legal, IT, and each Business Unit)
- Structured, traversable org charts (not static images — data model-ready)
- Geographic footprint with headcount by location, function, department, and operating unit
Enterprise Strategy
Know where the enterprise is headed
Profiles the enterprise's publicly stated strategic direction at both the corporate and IT levels, enriched with sell-side analyst perspectives and ongoing external event monitoring. Covers a 3–5 year forward horizon.
Key Outputs
- Corporate strategic initiatives with goals, metrics, owners, and milestones — mapped to innovation themes
- IT-specific strategic initiatives tied to enterprise-wide direction
- Analyst perspectives from major sell-side firms (for publicly held enterprises)
- External news and event monitoring for strategy-impacting developments
Operations
Profile what every unit does and why it matters
Documents how the enterprise's operating units, lines of business, and functions are organized and what they are focused on. Serves as the operational foundation for the Chessboard and Buying Center Architecture — telling you what each part of the enterprise is actually working on.
Key Outputs
- Three-tier operational hierarchy: Operating Units → Lines of Business → Departments
- Per-unit profiles: objectives, pain points, initiatives, dependencies, and related IT projects
- Geographic footprint mapped to organizational structure
Shared Services & Centralized IT
Deep-dive the technology core
Delivers a comprehensive profile of the centralized IT and shared services organization — always one of the core buying centers in any enterprise engagement. Goes beyond org structure to cover technology spend, IT initiatives, application landscape, governance bodies, and innovation theme deep-dives.
Key Outputs
- Total technology spend broken down by category
- Detailed IT strategic initiatives tied to enterprise strategy
- Key decision-making bodies (e.g., Architecture Review Boards, Technology Steering Committees) with membership and authority scope
- Application estate inventory and active migrations
- Innovation theme profiles viewed through the IT lens
- Headcount distribution across IT functions
Markets & Messaging
Structure your message for every market
Ingests the client's existing market and innovation-theme messaging and structures it into the JSON files that power the ABM automation engine. Mirrors the client's own market segmentation — no default structure imposed.
Key Outputs
- Structured ingestion and expansion of existing marketing materials
- Theme-to-market mapping across the client's target geography, industry, and IT market segments
- JSON output files for each theme-to-market combination, conforming to the ABM automation schema
Ideal Customer Profile
Score fit with precision
Collects and structures the ~12 firmographic and technographic variables used as inputs to the Ideal Customer Profile (ICP) scoring calculation. Combines an external LLM-driven search with internal CRM and customer success data.
Key Outputs
- External firmographic variables: employees, revenue, industry, sub-industry, competitive footprint
- Technographic variables: existing IT estate, key platforms and vendors
- Internal variables: opportunities generated, win rate, customer satisfaction data, published case studies
- Standardized output set (~12 variables) that feeds directly into the ICP scoring model
Modular by Design. Unified in Practice.
Each Enterprise Profile module is independently callable — downstream models pull only the layers they need. But together, the eight modules form a complete, structured intelligence base for every buying center, persona, and campaign across an engagement.
Profiles are stored in a shared repository and made available to all dependent models automatically. No UX packaging required — the deliverable is the data, ready for every model that needs it.
Ready to build your enterprise intelligence layer?
See how Enterprise Profiles power the full Kinetik model suite.
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